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 "Top Gun: Maverick" set a new record  in part to National Cinema Day

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— PRIYANSHU

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The first National Cinema Day was not only a success for the movie theatre industry

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it also helped Top Gun: Maverick surpass Black Panther as the fifth-highest grossing domestic film of all time, with $701 million.

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On September 3, National Cinema Day allowed moviegoers to pay $3 for any movie on over 30,000 screens at over 3,000 movie theatre locations. The Cinema Foundation,

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a non-profit founded by the National Association of Theatre Owners to promote the growth of the movie theatre industry, launched the promotion.

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"We wanted to do something to celebrate moviegoing," Cinema Foundation president Jackie Brenneman said in a statement before the event's launch

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"We're doing it by saying 'thank you' to the moviegoers who helped make this summer a success, and by providing an extra incentive for those who haven't returned [to movie theatres] yet."

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Universal, Warner Bros., Disney, Lionsgate, Paramount, A24, and Amazon Studios collaborated with the organisation to provide in-theater sneak previews. 

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Most notably, in conjunction with the event, Sony re-released Spider-Man: No Way Home in theatres, including additional footage in the post-credits scene to entice super fans back to the theatre

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National Cinema Day follows in the footsteps of other film-related artificial "holidays" designed to pique fan interest, such as Star Wars Day (May 4) and Alien Day (June 1). (April 26).

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National Cinema Day follows in the footsteps of other film-related artificial "holidays" designed to pique fan interest, such as Star Wars Day (May 4) and Alien Day (June 1). (April 26).

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National Cinema Day follows in the footsteps of other film-related artificial "holidays" designed to pique fan interest, such as Star Wars Day (May 4) and Alien Day (June 1). (April 26).

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